The 20 MSP’s Apple Dream Team
Apple users rejoice!
The 20 MSP has assembled a dedicated team of certified Apple experts. But this isn’t just support. It’s the full package: procurement, setup, security, and everything in between. Most importantly, our Apple Team doesn’t just know their stuff – they love what they do, and bring enthusiasm to every service call, every interaction, every challenge.
In this blog, we’re sharing a bit more about our Apple services, because, frankly, we’re proud of what we’ve built, and we’re excited to help our Apple end users get more from their machines. To kick the discussion off, let’s look at why, historically, Apple support has been lagging in the MSP space…
The Challenge of Apple Support
Apple devices aren’t like typical PCs, and that’s exactly why your support shouldn’t be either. Your Macs, iPhones, iPads require a specialized approach when issues arise, one that understands the unique way Apple hardware and software work together.
Some of the biggest differences include:
- Macs, iPhones, and iPads have their own screens and menus – they don’t work like Windows computers.
- Apple controls updates and software fixes, which means they need special steps to manage.
- Devices are designed to work together (MacBooks, iPhones, Apple Watches).
- Built-in security means specialized knowledge and tools are required to perform certain routine IT tasks.
- Since Windows tools don’t translate well to Apple devices, Apple relies on specialized tools to streamline setup and repairs.
This isn’t a complete list, but it gives you some idea of where and how problems arise. Not every MSP knows how to handle these differences, and smaller MSPs are lucky to have one tech on staff to handle clients’ Apple devices – a designated “Mac person.”
And while Windows makes up about 70% of the market globally, a significant number of folks are opting for Apple. 80% of C-level execs report that growth in Apple devices is driven by employee preference, and recent studies show that Apple devices continue to outpace Windows and Android in workplace adoption.
The people are choosing, and they’re choosing Apple, which makes robust support for Apple devices a critical need, not just a “nice to have.”
Why MSPs Need to Adapt
We didn’t build our Apple squad just for fun (although we did have plenty of fun assembling our dream team). We built it because we see the rise of Apple in the workplace, and understand that supporting these devices is a whole different ballgame, requiring specialized skills and significant resources. Here are a few reasons why Apple support is more important now than ever before:
- BYOD Devices: 82% of organizations allow employees to bring their own devices to work (BYOD), and this freedom of choice continues to drive Apple adoption. Simply put, IT teams need to be ready to support the plethora of Apple devices being used by today’s workers.
- Compliance: Apple handles security and data privacy differently than Windows, even though core compliance goals – like data protection and export controls – are the same. With the right expertise, meeting these standards on Apple devices can even be simpler and more cost-effective.
- Cross-platform support: It’s not uncommon for businesses to use both Mac and Windows computers, and these devices all need to work together and integrate with cloud systems. The problem is, they don’t always play nicely. An MSP who knows both platforms inside and out can be a lifesaver for the business struggling to get everything aligned.
Interested in offering employees a choice of platform? We can help! The 20 MSP has plenty of experience setting up hybrid environments with unified device management. We’ll make sure everything stays secure, compliant, and easy to support.
Introducing Our Apple Team
Apple devices can be a challenge for IT teams – and particularly difficult for smaller MSPs with limited resources. It doesn’t help that there is a pervasive bias against Macs in the tech world. Unfortunately – but unsurprisingly – that preference can negatively impact service. Instead of cheerfully assisting Apple users, anti-Mac techs will provide support begrudgingly.
When we set out to create our Apple Team, we focused squarely on hiring and training Mac lovers – technicians who not only intimately know the Apple ecosystem, but genuinely enjoy using their expertise to help clients get more from their Macs, iPads, and iPhones.
When you partner with us, you’ll benefit straight away from:
- Easy setup: Every device arrives ready to work with your preferred configuration.
- Total access: Work comfortably on your Apple device anywhere and at any time.
- Cybersecurity: Cybercrime against Macs is on the rise, but we’re one step ahead. We’ll protect your devices – and your business – with the best tools on the job.
- People that care: Our team doesn’t just know Apple products; they love working with them.
Certified and Ready to Serve
Our dedicated Apple Team lives and breathes macOS, iOS, and the Apple ecosystem. With deep technical expertise and Apple-specific certifications, we help businesses get the most from their Apple devices. With our help, you’ll benefit from smarter workflows, stay safe with tightened security, and enjoy an overall smoother user experience.
The 20 MSP Has Love for Apple
Your team uses Apple – and you shouldn’t have to switch to Windows just because your IT provider has a preference for PCs. Here at The 20, we provide comprehensive, expert support for Apple devices – and it’s baked right into our flat-rate pricing. From troubleshooting and optimizing workflows to proactive security and device lifecycle management, we’ve got your Macs’ backs.
Keep the devices you love. Get the support you deserve. Let’s talk about how we can support your Apple environment.
- Contact us today to get started.
- Visit our Apple page to learn more.
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About The 20 MSP
As a leading provider of managed IT services, The 20 MSP serves thousands of businesses nationwide, including single and multi-location organizations, delivering white-glove service, secure and streamlined IT infrastructure, and 24/7/365 support. We believe in building lasting relationships with clients founded on trust, communication, and the delivery of high-value services for a fair and predictable price. Our client’s success is our success, and we are committed to helping each and every organization we serve leverage technology to secure a competitive advantage and achieve new growth.
