Tim Conkle

Chief Executive Officer

Tim Conkle holds over 30 years of entrepreneurial success in the Information Technology and Services sector. As a leading voice in the Managed IT Service Provider space, Tim is dedicated to developing simple, solid IT solutions for SMB clients and MSPs (Managed Service Providers) across the nation. His notoriously energetic nature, along with his deep-rooted passion for technology, has helped him forge solid customer relationships built on trust, dependability, and service. Tim currently serves as President & CEO of Roland Technology, President of the Board of Directors for Cytracom, and is a member of the Forbes Technology Council and Entrepreneurs' Organization (EO).

Ken Pecot

Chief Operating Officer

Ken serves as the Chief Operating Officer for THE 20 MSP Group.

Ken is a highly experienced senior executive with a proven track record of helping companies grow their business. Ken has an extensive background in global P&L management, Professional and Managed Services, Manufacturing and SCO, Enterprise IT Operations, Sales, R&D Leadership, Product management, Corporate Strategy and International Business. Ken has run business units with global P&L’s in excess in $2B. Ken has held previous executive roles with Netscout Systems, Danaher Corporation, Real Networks and Nortel Networks. Ken excels in Building Winning Teams, Lean Business Methodologies and helping his customers win in the marketplace.

Ken earned his degree in Electrical Engineering at Texas A&M University and is currently a member of the Texas A&M Electrical Engineering Executive Advisory Council.

Crystal Conkle

Chief Marketing Officer

Crystal Conkle is a proven marketing leader with over two decades of experience. In her role as Chief Marketing Officer at The 20, Crystal is responsible for channel development, brand marketing, demand generation, content strategy, partnership expansion and public relations initiatives. Prior to joining The 20, she held senior marketing roles at Velo IT Group, Roland Technology Group, Cytracom, Accor and HP. Crystal holds a Bachelor’s degree, MBA and M.A. from the University of Texas at Dallas. She is a member of the Forbes Communications Council, the CMO Club, and has been listed as one of CRN's Women of the Channel for six years running.

Ciera Cole

Chief Experience Officer

Ciera Cole serves as the Chief Experience Officer at The 20 MSP Group. Ciera has supported the CEO across both The 20 and its sister company, Roland Technology Group, over the past 7 years and was essential in helping build The 20 from the ground up. As CXO, Ciera drives one unified experience at The 20 for retention, growth and satisfaction. Ciera studied business at Baylor University and later received her MBA from SMU while working full time at The 20. She has been named as one of CRN’s Women of the Channel six times, which honors women with channel expertise and vision.

Veronica Cruz

Chief Financial Officer

Veronica oversees all financial operations for The 20 MSP Group. With over 15 years of progressive experience in accounting, Veronica is a seasoned CPA and MBA with a proven track record of driving organizational growth through expert financial management. Specializing in optimizing financial performance, Veronica leverages a deep understanding of accounting principles and strategic insights to foster sustainable business expansion. As an adept leader, she excels in crafting financial strategies that align with corporate goals, ensuring robust financial health and long-term success.

Ken Pecot

Chief Operating Officer

Ken serves as the Chief Operating Officer for THE 20 MSP Group.

Ken is a highly experienced senior executive with a proven track record of helping companies grow their business. Ken has an extensive background in global P&L management, Professional and Managed Services, Manufacturing and SCO, Enterprise IT Operations, Sales, R&D Leadership, Product management, Corporate Strategy and International Business. Ken has run business units with global P&L’s in excess in $2B. Ken has held previous executive roles with Netscout Systems, Danaher Corporation, Real Networks and Nortel Networks. Ken excels in Building Winning Teams, Lean Business Methodologies and helping his customers win in the marketplace.

Ken earned his degree in Electrical Engineering at Texas A&M University and is currently a member of the Texas A&M Electrical Engineering Executive Advisory Council.

Crystal Conkle

Chief Marketing Officer

Crystal Conkle is a proven marketing leader with over 18 years of experience. In her role as Chief Marketing Officer at The 20, Crystal is responsible for channel development, brand marketing, demand generation, content strategy, partnership expansion and public relations initiatives. Prior to joining The 20, she held senior marketing roles at Velo IT Group, Roland Technology Group, Cytracom, Accor and HP. Crystal holds a Bachelor’s degree, MBA and M.A. from the University of Texas at Dallas. She is a member of the Forbes Communications Council, the CMO Club, and has been listed as one of CRN's Women of the Channel for three years running.

Ciera Cole

Chief Experience Officer

Ciera Cole serves as the Chief Experience Officer at The 20 MSP Group. Ciera has supported the CEO across both The 20 and its sister company, Roland Technology Group, over the past 7 years and was essential in helping build The 20 from the ground up. As CXO, Ciera drives one unified experience at The 20 for retention, growth and satisfaction. Ciera studied business at Baylor University and later received her MBA from SMU while working full time at The 20. She has been named as one of CRN’s Women of the Channel four times, which honors women with channel expertise and vision.