The Friendly Face of Cybercrime
The recent MGM breach serves as a wake-up call for businesses of all sizes, emphasizing the urgent need to defend against social engineering threats.
If you’re like most business owners, your mental image of a “cyberattack” doesn’t match the reality, which is much friendlier, and much, much scarier…
The Friendly Face of Cybercrime
For most people, the word “hacker” conjures an image of a guy typing furiously in a dark basement, pausing only to rub his palms together and cackle like a movie villain.
But the truth is, cyberattacks often wear a much friendlier face – and that’s what makes them so effective.
Take the recent attack on MGM – a devastating breach that has cost the casino giant $52 million in lost revenue (and counting). Plus, think about the reputational damage!
It started with a 10-minute phone call. The threat actor – purportedly part of the ransomware gang ALPHV – found an MGM employee on LinkedIn, called the help desk pretending to be that employee, and asked for a password reset.
And just like that, this cybercriminal gained access to MGM’s network.
Social Engineering – The Biggest Threat to Your SMB
The threat actors responsible for the MGM breach used “social engineering” (a fancy term for tricking people).
Social engineering doesn’t rely on technology; it relies on human nature – on how much trouble we have saying “no” to someone who is polite, convincing, friendly.
It turns out we have A LOT of trouble with this, which explains why 98% of cyberattacks use some form of social engineering!
And when 43% of all cyberattacks are on small to medium-sized businesses (SMBs), having a robust defense against social engineering isn’t just a good idea; it’s a necessity.
ID 20/20 – Your Solution Against Social Engineering
You can’t change human nature, but you can give your organization a tool that stops social engineering attempts in their tracks.
We developed our patented ID 20/20 software with one simple goal: give SMBs an easy-to-use, affordable, and effective defense against social engineering.
How does it work?
ID 20/20 makes verifying a live caller’s identity super easy with something called MFA (multi-factor authentication).
When “John” calls your organization, how do you know it’s really John?
If you have ID 20/20 software, a code is sent to so-called John’s email or cell phone. If “John” can’t verify the code, there’s a good chance he’s not really John.
The whole thing takes less than a minute, requires zero downloads, and will protect your organization against the most common type of cyberattack. We’re confident that if MGM had implemented a solution like ID 20/20, they could have sniffed out the threat actor right away and saved themselves millions.
We’ve made ID 20/20 affordable for SMBs, convenient for your customers, and the last thing hackers want to encounter when they come for your business.
Click here to discover why ID 20/20 is quickly becoming the go-to live caller verification tool for SMBs across the country. If you’re interested in using ID 20/20 at your organization, you can schedule a call and we’ll go from there!
Do we hope your organization decides to use ID 20/20 as a defense against social engineering attacks? Of course! We’re proud of the tool and know it makes SMBs immeasurably more secure!
But whatever you decide to do, please – PLEASE – don’t do nothing. Social engineering attempts are rampant and they’re wreaking havoc in the small and medium-sized business world. Make today the day you decided to get proactive.
