Meet the Big MSP with the Local Touch
The Unique Value Proposition of The 20 MSP
The MSP space is littered with MSPs – still. Despite a multi-year wave of consolidation that has radically reshaped the competitive landscape, numerous small and mid-sized companies remain. These stalwart independents continue to press on, fueled by their passion for managed services and their ironclad commitment to clients.
But looming large are the mega MSPs, the super MSPs – the platform MSPs. These large, resource- and talent-rich companies continue to push the envelope with new capabilities, offerings, and approaches.
This article is written for the business leaders who feel that they must make a very difficult decision: Local or national? Small or big? Capabilities or care? If you’re unhappy with the tradeoff, and wish that you didn’t have to choose between a smaller MSP that cares a lot and a larger MSP that knows a lot and can do a lot…we have some good news:
The tradeoff isn’t real! The choice isn’t necessary!! The best of both worlds is possible!!!
Before we talk about how, let’s discuss the so-called tradeoff in a little more detail.
Passion or Power: An Illusory Dilemma
It’s a classic tradeoff in the IT world: the heart and hustle of a small MSP versus the scale and resources of a big one. Small MSPs are known for their deep personal relationships with clients – the “go the extra mile” mindset, and the pride they take in knowing every detail about your environment. But they often hit limits when it comes to things like advanced cybersecurity, 24/7 coverage, and the ability to scale quickly with your business.
Big MSPs, on the other hand, bring powerful toolsets, dedicated specialists, and mature processes. But they can sometimes feel impersonal, overly centralized, and a little “one size fits all.” Clients become tickets. Onsite help gets replaced with a remote-only model. And that white-glove experience you were promised? It starts to fade.
Breaking the MSP Binary
We think it’s ridiculous to make business leaders choose between personalized care and technical mastery – between an MSP that knows its stuff, and one that knows your name.
That’s why we built our entire model around the idea that clients can – and should – get it all: local support and 24/7 service, tailored solutions and reliable standardization, the heart of a small MSP – and the horsepower of a big one.
Here’s how we make this idea a reality for the thousands of businesses we serve across the US…
Unique Pod Structure
Our live-answer support desk is US-based, 24/7/365 – and far from a faceless queue. It’s structured into dedicated “pods” that serve specific clients. These pods become familiar with your team, your systems, and your quirks. Over time, real relationships form. This makes support more efficient, more proactive, more human.
Founder-Led, Client-Obsessed
With 39 MSP acquisitions under our belt, we’ve brought dozens of passionate, hands-on MSP founders into our organization – and put them in leadership roles where they can shine. These folks built their businesses on sweat, service, and relentless client commitment. Now, they help lead The 20 MSP with the same philosophy: clients first – always. That legacy of care permeates everything we do. And we mean everything.
Standardized (But Not Centralized)
We’ve found the sweet spot, y’all. Some national MSPs centralize support entirely, replacing local relationships with remote ticket handling. Others keep their local presence but lack consistency across offices, leading to tool sprawl and fragmented service delivery.
We do it differently. Our operations are standardized, so every client benefits from our proven systems and best practices. But we also stay locally rooted, with techs who can show up onsite when needed.
Moreover, because our locations are all on the same page operationally, they can collaborate quickly and easily, sharing best practices and insights without having to translate across disparate business models. We’re one big team with one big goal: keeping your IT systems running butter smooth.
The Peer Group Effect
Our peer group – The 20 MSP Group – is a cornerstone of our organization. We give small and mid-sized MSPs the tools and resources they need to achieve rapid growth, scale, and operational maturity. With 150+ members, it’s a thriving community where real friendships are made – and real growth happens. But as much as we help our members, they also help us. You see, working closely with local, independent MSPs constantly reminds us what “putting clients first” really looks like.
And when we acquire an MSP, it’s typically an MSP we’ve worked with through the peer group. We know the owner, the team, the culture. We might be a national company, but our leadership team consists of colleagues who’ve worked closely together for years, honing that “team chemistry” that simply can’t be forced or manufactured on the fly.
Premium, Personal, Predictable – A Better Way to Do IT
When you partner with The 20 MSP, you don’t have to sacrifice deep relationships for deep expertise. You get access to enterprise-grade tools, around-the-clock US-based support, world-class cybersecurity, and a team of specialists who’ve seen it all.
But just as importantly, you get a partner who sees you, knows you, and treats you like more than just another ticket. We’re led by MSP veterans who know how to build strong client relationships rooted in trust, transparency, and mutual respect.
And that commitment extends to how we price our services. We’re truly flat-rate and all-inclusive – no hidden charges, no surprise project fees, no nickel-and-diming. Because if we start tacking on unexpected costs, we lose the very thing that sets us apart: the small MSP experience, delivered at scale.
Ready for a chat? Reach out today to start the conversation – because there’s nothing wrong with wanting it all.
About The 20 MSP
As a leading provider of managed IT services, The 20 MSP serves thousands of businesses nationwide, including single and multi-location organizations, delivering white-glove service, secure and streamlined IT infrastructure, and 24/7/365 support. We believe in building lasting relationships with clients founded on trust, communication, and the delivery of high-value services for a fair and predictable price. Our client’s success is our success, and we are committed to helping each and every organization we serve leverage technology to secure a competitive advantage and achieve new growth.
