Roland is Rebranding!
Roland Technology Group is now The 20 MSP. That’s right — we’re rebranding!
Granted, our new brand identity isn’t all that new; The 20 MSP is Roland’s long-term ‘sister company.’ We’ve shared the same team and ownership for years. With this rebrand, we’re just ‘making it official,’ and publicly expressing our commitment to The 20 and its vision for the future.
In this blog post, we want to share ‘the why’ and ‘the what’ — our reason for rebranding, and what you can expect as we move forward with the change.
The Why
30+ years ago, Roland Technology Group was a tiny start-up, and the IT landscape looked a lot different than it does today. Cybercrime wasn’t the ubiquitous problem it is now, ‘managed IT services’ were only beginning to emerge, and small businesses didn’t view IT providers as business partners who can help drive business forward.
But times change. Technology evolves. Staying relevant in the IT industry means embracing all of this change, and doing whatever it takes to stay ahead of the technology curve.
A huge part of Roland’s success has been our willingness to adapt and evolve our services to meet our clients’ ever-changing needs. This brings us to the reason Roland is adopting The 20’s brand:
The 20 is a dynamic force in the MSP space and a company on the rise. Taking on The 20’s brand will extend our market reach, elevate and differentiate our services, and help us stay one step ahead of the competition.
At the end of the day, our rebrand is about affirming our commitment to the future: we’re ready to do what it takes to continue providing our client businesses with top-notch IT support for a fair and predictable price.
The What
So, with this rebrand, what’s really changing?
In a word, not a whole lot! As mentioned, our team isn’t changing (just expanding), our ownership isn’t changing, and most importantly, our core philosophy isn’t changing. We still believe IT should be an asset, not a cost, and that an IT provider should be a true business partner that helps clients find long-term success.
As we carry out this rebrand, you can expect business as usual. That means prompt and friendly support when you need it.
What IS changing is our name, our logo, and our capabilities. We’ve helped small and mid-sized businesses achieve IT peace of mind for 30+ years, and we’re determined to keep it up for the next 30. Doing that means making sure we’re at the leading edge of change in the ever-evolving managed services industry. Adopting The 20’s name and logo is our way of
saying: “You’d better believe we’re ready for the future — bring it on!”
Looking Forward, Looking Back
As excited as we are to begin this next chapter in our company’s journey, rest assured that one thing isn’t going to change around here: our dedication to our clients’ organizations and their long-term success.
We’ve gotten this far by taking care of our clients, and by providing excellent technical support with a human touch. As The 20 MSP, we’re going to keep doing just that — only better.
A huge thank you to all of our clients for entrusting us with your businesses. It means the world to us, and we’re excited to continue building our relationships and helping you succeed through better IT.
